The Journal
Notes on building, brand & leadership.
Essays from Moguls & Us — what we're learning shipping AI-built sites, sharpening go-to-market, and lifting more women into the room.
The GTM Plan That Actually Works for Early SaaS
Forget the 40-slide GTM deck. Here's the lean go-to-market playbook we run with seed and Series A SaaS founders — ICP, wedge, motion, and the first revenue loop.
More from the journal
Vibe Coding Websites for Dentists & Doctors on the Costa del Sol
How dental clinics, aesthetic doctors, and private practices in Málaga, Marbella, and Fuengirola can launch fast, SEO-ready websites that actually bring patients through the door.
Go-to-Market for Small Business: The 5-Mile Rule
Small business GTM isn't a smaller version of SaaS GTM. It's a different game. Here's the playbook for service businesses, local brands, and founder-led shops.
What Is Vibe Coding? The New Way Founders Ship Software
Vibe coding pairs an operator's taste with AI tools that handle execution. It's how a founder ships a real product in an afternoon — not a prototype, the real thing.
Vibe Coding and the New Founder Stack
Why shipping a website in an afternoon is no longer a flex — it's the baseline. A look at how AI-built sites change the early-stage playbook.
Her Protocol: Why Networks Compound Faster Than Capital
Capital is rented. Networks are owned. Notes from building Her Protocol — and why women's professional ecosystems are the most underpriced asset in business.
Brand Identity Is a Promise You Keep
Logos are the easy part. The brand is what people say about you when you leave the room — and how consistently you deliver on that.
Go-to-Market: The First 100 Conversations
Forget the funnel. Your first GTM strategy is a list of 100 humans you can call by name — and what you'll say when they pick up.